THE.STORY
THE.NIM STANDARD was founded by Claudio Parolini with the aim of offering denim characterized by the highest standards of craftsmanship and intended for international boutiques. After many years in the luxury denim segment, Claudio followed in his father's footsteps and founded his own brand.
THE.NIM STANDARD embodies his vision of the perfect pair of jeans: cleanliness, simplicity in shape and high craftsmanship for a timeless look.
THE.STYLE
The style draws its inspiration from American metropolitan design, while the research and development is entirely done in Italy.
The utmost attention is given to the workmanship of each product, made by the most innovative and sustainable companies in Europe and Japan, where components are developed locally.
THE.PROCESS
The process of the production cycle begins with the cooperation of selected denim mills which are the forefront of the research of eco-friendly materials that are made to facilitate the finishing of the garments and make the process cleaner and optimized for the reduction of water, chemicals and energy consumption.
THE.FINAL TOUCH
The laundries themselves have developed new technologies for the treatments of the finished garments with the same purpose of reducing all waste of precious resources and the abuse of hazardous materials.
1.PRODUCT 2.WEARING 3.DETAILS 4.MOOD 5.TEXTURE
