The Nim Standard
The Nim Standard isn’t your average denim brand. We come from Verona – a city full of style, history, and bold character. Just like our jeans.
What we stand for?
Denim that does more than just look good. Clean cuts, smart details, timeless design. For people who know what they want – and won’t settle for anything less than quality, fit, and style that speaks for itself.
We believe in responsible production, premium materials, and true craftsmanship. No fast fashion, no nonsense – just jeans that live with you, not against you.
The Nim Standard is your statement for understatement.
Founded and led by Claudio Parolini – with a vision to bring the spirit of American denim into a European context. Verona made, USA inspired.
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